Despite the dramatic innovations in diesel technology, America’s perceptions of diesel is still stuck in the 1960’s. To play off of this antiquated view, BMW partnered with Mad Men and Vanity Fair (Sept 2009) to create pictorial as part of the automaker’s Advanced Diesel initiative. Shot on the Mad Men set and collaborating with the show’s stylists and art director, BMW placed a 2009 335d Advanced Diesel in the center of 1960’s Madison Avenue to align the diesel’s perception with reality.
superform > I’m a big BMW and Mad Men fan, couldn’t skip this one 
Advertiser: BMW – Agency: GSD&M’s Idea City
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