…there was BMW.
Steve Jobs (CEO of Apple) riding a BMW R60-2
Two years before even the original Macintosh was introduced, Apple’s then-and-current CEO was pictured for a National Geographic Magazine feature on Silicon Valley, riding a 1966 BMW motorcycle.
Twenty-seven years old, sporting long hair, fancy tan boots and no black turtleneck, Jobs is very much a sidebar in Moira Johnston’s piece “High Tech, High Risk, and High Life in Silicon Valley”, published in the October 1982 issue of the magazine, which focuses on the cultural changes the machines then still called microcomputers would bring on the world in general and Silicon Valley in particular. [Via Jalopnik]
Back then, much like the more humble motorcycle you found him riding (even though he also owned a Mercedes), his goals were to produce a computer that every family could own – the “Volkswagen of the computer industry” as described by Johnston. Definitely can dig his original goals, but…Macs definitely still can’t be considered the VW of the industry, no? If that’s the case, maybe VW should raise their prices because Macs aren’t cheap!
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