BMW to offer used cars in India

BMW to offer used cars in India – the “BMW Premium Selection” will include used BMW cars bought in India since its introduction in 2006.
As luxury car owners in India are likely to change their model every 5 years – 2011 will be the right time to offer the first BMW owners in India a chance to replace their car with a new model. At the same time this will open up a new segment which is not having the purchasing power for a brand new luxury car, but can shell out some Rs.20 lakh (32.000 Euro) for a used BMW, which will be checked by BMW engineers and comes with a warranty.

In the long run, BMW pre owned car sales in India should contribute up to 30% to their overall revenues in the country. BMW will start to offer the used cars by April this year in all major cities, starting with Chennai in the South of India and followed by Gurgaon in the North. BMW India President, Mr. Peter Kronschnable said “the new used car venture in India will add re-sell value for the BMW brands and make the entire business value and philosophy more transparent”.

During 2010 the new car segment of BMW should cross the 4,000 unit mark. Since car sales in Europe are stagnating or even declining, luxury car makers like BMW and Mercedes are focusing more on Asia, especially on China and India. BMW is also trying to find ways to increasing their revenue, be it by promoting their financial products (BWM financial services) or by offering their used BMW cars targeting a new section of customers. At the moment BMW is leading the luxury car segment just ahead of Mercedes, but who will take the bigger share in the long run?

[Via http://eurobrands.org]

Dwelling lab BMW

Designers Particia Urquiola and Giulio Ridolfo are collaborating with BMW and Kvadrat on an installation called Dwelling Lab for the Milan 2010 Design week. It explores the interior and exterior of the new BMW 5 series gran turismo. ‘The dwelling lab’ will be on show at the kvadrat showroom, corso monforte 15, milan from april 14th – 19th, 2010. Via Notcot

[Via http://salonedelmobile.wordpress.com]

Stunning red E34 M5 on M-Parallels for $21K

55K on the odo, Dinan chip and suspension. Would you?

It looks perfectly sorted. Wheels are perfect. Ride height is perfect. To our untrained eyes, looks like it doesn’t need a single thing. On that basis, we’d be tempted, awfully tempted. What a looker.

Ebay, via German Cars For Sale Blog

[Via http://bulgogibrothers.wordpress.com]

Looking back at the past decade in motoring: Part 4

Welcome to the fourth part in this series. As with the last part, we will continue looking at the whole world rather than a focus on one area, but this time we will focus more on the actual cars than the industry. We’ll be having a look at how companies have revived some classic nameplates, such as the Fiat 500 pictured above.

Revival of Old Nameplates

Plenty of old, abandoned nameplates were revived in the last decade. Chevrolet actually revived the Camaro in the same decade it killed it off. The fourth-generation Camaro ended the Camaro legacy in 2002, and then the fifth-generation revived the nameplate in 2006 with a concept car, eventually reaching production in 2009. The latest Ford Mustangs look much more like the original Mustang as well. Ford also briefly revived the Thunderbird from 2002 to 2005. Then there’s the Dodge Challenger, probably the closest car to its predecessor among the whole lot. It has essentially the same design, just larger and with a more modern feeling. Chrysler Group has revived a few more nameplates in the last decade actually, including the Dodge Magnum (Not a very worthy successor though), Dodge Charger (Not a particularly good successor either) and Chrysler 300C (Successor to the 300 letter series and not that bad a car actually).

It’s not all the Americans though. Fiat revived their 500. It’s undoubtedly a brilliant successor, a cheap, practical, fun car. Fiat Group also revived the Alfa Romeo Giulietta name for Alfa’s 147 successor. This happens to be quite a good car as well. Unlike the MiTo, it managed to take up Alfa’s new design very nicely, although I still prefer the 159/Brera design. The most important revival however, comes, oddly, from Germany. BMW took over a British company and it has reinvented an icon: the Mini. This car walks out of the showrooms, it has been a complete success. It was also released in about 3 million different forms: as a convertible, as a hot hatchback and soon as a coupe and 4×4.

Then there’s Aston Martin, who revived the old V8 Vantage name on their new 911 competitor in 2005. This is an amazing car and the old V8 Vantage must be proud to have such a successor. The new Rapide takes its name from the old Lagonda Rapide, and Aston Martin unveiled a concept at the 2009 International Geneva Motor Show, under which it will try to revive the Lagonda nameplate. As well, the new DBS succeeds the old DBS from the seventies, and the DBR9 and DBR1-2 race cars uses the Aston Martin DBR race car naming scheme from the 50s. That is a hell of a lot of old cars rising from the dead, and we’re glad to see most of them.

[Via http://theblogofcars.wordpress.com]

BMW from Hell

Thought this would be something fresh with all the Hellaflush stuff going on.. I feel cars need some testosterone injected into them.

[Via http://jaydeemmm.wordpress.com]

E36 LED Tail Lights

BMW is really a German centered vehicle, engine and motorcycle manufacturing corporation. BMW (Bayerische Motoren Werke) was set up inside year 1916 and is popularly known for its luxury and overall performance. BMW is the parent organization of Rolls-Royce Motor Vehicles. The tail light source is that a part of vehicle that is important from every respect Tail easy is known as a lighting method that’s an important section of the automobile that is connected in the rear last part with the automobile and normally arrive in pairs (left conclusion and appropriate last part from the car). These group of lights on 1 mounting is consists of unique lights with unique shapes and colour. The move lights break lights and signal lights and, reverse lights would be the part of tail lights. Park easy is an additional part of the tail brightness program it truly is supposed for being the biggest tail gentle within the assembly which instantly gets turned on anytime the break is hit or headlight is turned on through the driver. It truly is also useful in the rainy or foggy weather. BMW tail lights is 1 within the important elements in the car.

The BMW Contributed tail lights is created implementing one of the most sophisticated technological know-how and are greatest to modify BMW automobiles, the tail lights of BMW is globe popular and proffered most by people as in comparison to other tail lights. The manufacturer BMW gives you a highly broad range of tail lights for instance, Crystal Apparent Tail lights, Smoke tail lights and Led tail lights. BMW tail lights are famous because of 1 further fact that these tail lights give an ordinary automobile, sporty plus a catchy glimpse. BMW gives their product cost-effectiveness that is most demanded.

BMW tail lights makes use of Lightning Manage Module which can be extremely state-of-the-art also it controls every one of the lights. The performance within the LCM would be to indicate the driver concerning the faulty lights. Most within the individuals opine beneficial concerning the BMW tail mild for the reason that it offers an appealing and sleek appear.

BMW tail lights have their personal seem giving it an appealing glossy and shiny search making it appearance unique than another manufacturers since it has its personal name from the auto sector offering finest items to the customers including its tail lights. Brought about lights of BMW are rather bright, shinny and advantageous it lasts longer than the everyday lights. As it’s always situated in the rear end belonging to the automobile it makes effortless for your driver to view it from a far array at the same time. With out making use of the tail brightness it would grow to be not possible to communicate about our actions on the drivers behind us so it should be quite soothing or else the vehicle is that passes by would encounter issues. The BMW tail lights is created utilizing a high and advanced technology producing it further efficient than another brand’s tail lights.Meaning of Brought about is “Light Emitting Diodes” and it is actually replacing stock lights. It isn’t only put to use for night time but also is utilized for this daytime illumine. The Brought about tail mild is advantageous through tail brightness because of its illumination speed and that is quite high as compared to other brand too, At present a lot more than 14 products of BMW are around the road with its different tail lights with countless options and at lowest cost. The Led tail lights lasts lengthier than any other everyday lights saving cash and power producing BMW numerous than other tail lights supplying a excellent and higher range of visibility on street avoiding any accidents. The Directed lights during the auto might be bent producing beneath the physique lighting so rather easy building it luxurious and obtainable enhancing its appears and offering the ultimate pleasure towards the buyer whilst driving it.

Visit Khoalty.com for all your E46 LED needs!

[Via http://e46leds.wordpress.com]

Singing the (Brand) Anthem

Every brand has an anthem. Or at least thats what we in agency-land like to tell the clients that manage them. In every category, there exists an “ownable” territory that is worth a manifesto of empty thoughts all linked by a common theme. These anthems became useful in establishing what Adam Morgan (he of the “Eatbigfish” phenomenon) called a ‘Lighthouse Identity’ – essentially, the idea that a brand can espouse values that consumers can live by, rather than brands whose values are informed by their intended audience. In this school of thinking, you could think of the more common brand-value associations: Coke and Happiness, Apple and Creativity, Nike and whatever you’re meant to take out of Just Do It.

Values are important to the brand and the organisation behind it. But if you don’t have tangible, solid proof of what these values offer as a point of difference you risk creating the sort of work that improves brand likeability scores but doesn’t work in selling a product or service.

Don’t get me wrong — I love the “art” part of the weird art/science mix that marketing is. And I admire its ability to create irrational response from an audience. But what I do get confused about is the reason for marketers to debut new “anthem” efforts in market in order to “refresh” what the market thinks about it.

Take Volkswagen USA. Having dumped creative hotshop Crispin Porter Bogusky for Deutsch LA, it landed during the Superbowl with “PunchDub”.

They continued with the “Das Auto” strapline, but what you have here is a cute device (Punch Dub!) that tells you absolutely nothing new about VW. So, there are 13 vehicles from VW: including the New Beetle from 2002? At least Apple’s “Think Different” manifesto in 1997 heralded the introduction of the then-revolutionary iMac.

For me, the brand anthem, brand manifesto – whatever you want to call it – is an important tool for Agencies and Brands. Here you have a rallying cry to bring together the many internal audiences on the Client side. Where it goes wrong, of course, is when the tidy slides you put together for the manifesto end up becoming the public-facing idea for the brand. “BMW doesn’t create cars, they create Joy?“. “Diesel is about Stupidity?“. Lets remember that consumers weren’t part of the offsites, the brand strategy workshops, the many steps involved in developing manifestos that are meant to inspire work afterwards.

But while the strategist always feels good that the manifesto was sold, the strategist should always work to actually figure out what the consumer should hear, not JUST what the brand manager was looking for in the assignment.

Here’s the rub: every brand has an anthem, but not every anthem should be sung in public. If you have a new product, service, innovation – SOMETHING – then you have every right to proudly stand and hit the high notes through a major campaign. If you don’t, then you should leave the pithy slides, the slick video edit and the beautiful script to the dealer or franchisee meeting.

Most brands would love to sing about themselves, but smart brands know that its better to write songs that people actually want to hear. But maybe I’m just being, er, stupid.

[Via http://planneratlarge.wordpress.com]